GHCL Home Textiles division continued to exceed expectations with new ranges launched in the market week held in October 2021 with products based on the four pillar strategy of Sustainability, Traceability, Innovation and Excellence

This Season, we launched True Trace™, our bedding collection with a tracking system that can help customers trace the complete chain-of-custody of the fibers from start to finish and has been independently verified by Bureau Veritas. True Trace™ guarantees the authenticity of Nile Harvest™, Egyptian Cotton, Supima™Cotton and going forward it will be available in many more special fibers.

The Earthology™ collection is available in two ranges this market week that empowers the customer with better, more sustainable and innovative choices.

Earthology™ Pure Print range of bedding integrates innovation and sustainability using a new form of cold cure paste to deliver high-quality plant-based prints without compromising on the color palette, technique or performance.

Earthology™ Herbal Infusion is the counterpart range of bedding infused with chemicals and silicon natural oils that retain the softness and hand-feel without any ecological impact.

Beyond Flannel™, range of bedding will keep you warm & cozy this fall with its latest range of patterns & prints for everyday use.

Jeanius is our latest, completely genius range of denim twill for the bedroom with revolutionary printing, dyeing and finishing techniques.

Maximix, is an all-new blended collection that promises Maximum Value. Made using most innovative fibres, blended with cotton to create the perfect balance of quality, construction, performance, and hand-feel at a very competitive price.

Sleep More Sustainably™ is a range of market-leading ecological sourcing & manufacturing approach to bedding.

Naia™Renew, A unique range of bedding made of cellulosic fibre derived from sustainably sourced wood pulp and reclaimed waste carpets diverted from landfills. This unexpected combination creates a soft and high performing fibre that tells a unique ecological story. This range has been created in collaboration with Eastman.

Speaking on the occasion Mr. R S Jalan, MD, GHCL said, “Our four-pillar strategy of Sustainability, Traceability, Innovation and Excellence are an extension of our vision to grow our Business Responsibly, with Governance, Sustainability and Core Values as our Foundation. It is our constant endeavour to create value for our customers by empowering them to make sustainable, planet friendly choices without compromising on the aesthetics. The use of innovative technology, eco- friendly techniques and aesthetic detailing in the product range this season, promises to enthral  the customer”.